Matt Nicholas

The Brief:
Make Tango Paradise Punch feel so good, it should be illegal.

The Solution:
We staged a hidden-camera stunt, surprising unsuspecting members of the public with a man posing as a shady dealer, making them feel like they’d accidentally wandered into a dodgy deal. Shot on long lenses to give it the vibe of a spy thriller, the campaign felt cheeky, playful, and just on the edge... exactly like Tango Paradise Punch.