Matt Nicholas
Senior Creative / Director
Samsung Galaxy Fold
Branded ContentSamsung Galaxy Fold
Branded Content
THE BRIEF:
Show gamers how the Samsung Galaxy Fold transforms ordinary, everyday moments into extraordinary adventures as soon as the device is unfolded.
THE IDEA:
We designed a custom-built bus stop featuring a Galaxy Fold-inspired bench. When someone unfolds the oversized Galaxy Fold bench, they activate an immersive adventure or embark on an epic quest, turning a mundane wait into an unforgettable gaming experience.
THE RESULTS:
The campaign became LADbible’s top-performing tech partnership of the year, with audiences praising the innovative marketing approach. The Galaxy Fold’s ranking jumped from 7th to 4th, accompanied by a notable boost in consumer consideration.
