Matt Nicholas
Senior Creative / Director
M&S MENSWEAR
Branded ContentM&S MENSWEAR
Branded Content
THE BRIEF:
M&S Menswear wanted to prove their clothing works for the real activities modern men care about
THE IDEA:
We surveyed 55,000 people to uncover the activities men are most excited by today. Then we partnered with men other men genuinely look up to and put them through these activities wearing nothing but M&S Menswear, proving the clothes hold up wherever modern life takes them.