Matt Nicholas

THE BRIEF:
The UN & Unstereotype Alliance challenged us to develop a film that reshapes what success means for Gen-Z men, presenting inspiring visions that go beyond conventional ideas of wealth, status, and power.

THE IDEA:
To connect with Gen Z men, I chose to centre the film around a podcasts—a medium that 41% of young men engage with weekly. The film focuses on a simple, relatable act: getting ready for the day. The script starts by echoing familiar, traditional ideas of success but gradually shifts to introduce fresh, empowering perspectives on masculinity, challenging the narrow views often promoted by 'manfluencers'.