THE BRIEF:
Visualise the concept of missing out on real life while being absorbed in doomscrolling on your phone.

THE IDEA:
Where does chronic doomscrolling often happen? The toilet! In collaboration with Feral Equipment, we designed a one-of-a-kind dolly-mounted toilet rig. This setup allowed the artist to remain seated, completely engrossed in her phone, as the rig traveled through 8 different locations. The moving rig symbolises how life keeps passing by while she stays fixated on her screen.

Production Company: Greenmen Productions

Crew:

Director/Editor: Matt Nicholas @mattnicholas.x
Producer: Tom Etheridge @tom_etheridge
DOP: Marti Guiver @martiguiver
Lead actor: Rachel Nicholas @r8chelnicholas

1st AD: Ellysha Eglon-Smith @ellysha_rio
2nd AD: Melanie Barbieri @melanie.barbieri

1st AC: Jack Plumridge @whenswrap

Gaffer: Misha Omelchuk @misha_omelchuk
Spark: Bo Mogan @bomorganfilm
Spark: David Moga @david_moga13

Key Grip: Will Clayton @strathmore_clayton
Grip Assistant: Akin Ceritli @akin.cti

Production Designer: Anna Bychkova @oiandlemon
Art Department Runner: Kian Bukhari @yungg_kian

Costume Designer: Martina Dolcimascolo @tinimartni

Make-up Designer: Roxie Bran @muaroxie
Make-up Assistant: Skye JL Taylor

Content Director: John Reavey @johnreavey

Colour Grader: @marty_colour @freefolkstudios
Kit Rental: @feralequipment

With thanks: @kingstoncollegelondon @themitretw9

Location manager: Hannah Nicholas @hannahnicholas51

Supporting Artists:

Debrah Igbinedion @debrahigbinedion
Gareth Bown @gareth.bown
Isabella Di Guilio @isabelladg_1
Hannah Padbury @hannahpbry
Bharat Mistri @bharatmistriactor
Claudia Orriols @claudiaorriols
Riley Alderson-Foster @rileyb200402
Owen Todd @owen_todd_
Seb Belmar @sebelmar
Jacob Dalby @jdalby5
Nick Field @nickfieldmedia
Alice Carpenter @alicecarpenter2111
Reece Straughn @reecestraughn.xo
Bogumila Bubiak @penelopa2008
Oliver Keaton @oliver.z.n.k
Olivia Meades @undoubtedlyolivia
Sue Hannt
Nathalie Chateauneuf